Vision

Our philosophy is rooted in delivering more than luxury homes—we deliver an elevated way of life.

Seneca Property is a boutique property development company dedicated to creating refined residences that embody sophistication, lifestyle, and timeless design. With a focus on the most sought-after locations, we curate homes that transcend traditional living, offering spaces that are as elegant as they are enduring.

Guided by a commitment to design excellence and uncompromising attention to detail, every Seneca development is envisioned as a statement of contemporary luxury. Each residence is carefully considered, balancing architectural beauty with functionality, and crafted to suit the expectations of those who value the exceptional. From concept through to completion, we collaborate with leading architects and designers to ensure every project becomes a landmark of its own.

At Seneca Property, we believe that true luxury lies in the experience of living. Our developments are designed to inspire connection, well-being, and a sense of belonging, elevating not only how people live but how they feel within their homes. In doing so, we are building a legacy of properties that stand the test of time—residences that set a new benchmark for premium living in Australia.

 

Meet Jarrad Bromly, Founder+Director

An experienced property developer with a passion for crafting design-led, beautiful and functional homes that people love to live in.

For 15 years I've created boutique residential property developments in Newcastle, NSW, with the help of my highly talented and trusted team of architects, engineers, interior designers and builders.

As far back as I can remember, I've had a keen interest in residential property. As a toddler I would count nails in the floorboards and follow my dad around as he was building our home. In my late teens I would peruse homes in the weekend newspaper wishing to one day own a million dollar home. 

But the catalyst for me was reading Robert Kiyosaki's ‘Rich Dad Poor Dad’ which opened my eyes to property investing. I then consumed myself in books, articles and forums learning about property investing.

After studying civil engineering and managing large transport infrastructure projects the skills overlapped and I quickly realised that property development was were my passion lied. I began reading the local council planning documents to get to grips with how to utitlise existing land to create new homes. Fun, I know, right! 

Purchasing my first property at age 21, I have since bought, renovated, developed and sold over forty homes, in and around Newcastle. As a Newcastle specialist I know the property market intimately and I’m able to influence a broad spectrum of consultants and builders to ensure we are delivering products we are proud of.

In addition, my 15 year career in civil engineering has given me the experience to manage development aspects of large scale construction projects (valued up to $100 million) and the ability to manage teams of 20 to 30 people. Residential property development may have smaller budgets, but certainly requires just as much drive, passion and adherence to process.

Meticulous by nature, I consider all aspects of each home during both design and construction with one key focus, to ensure we are creating homes that will elevate people's lifestyle.

Now, as an experienced residential property developer, l have created numerous homes for people in Newcastle, and I am continuously refining my process to improve the appeal and liveability of homes to ensure I continue crafting homes that people love to live in.

Our services

We create beautifully designed, luxury homes in Newcastle’s most desirable locations, crafted with passion, precision, and a deep understanding of how people truly want to live.

  • With 15 years of experience living and creating homes in the local market we have a sound understanding of the hot spots and the not spots to live. We only acquire properties in areas that we know you will love to live.

    We are constantly on the lookout for new opportunities by keeping our ear to the ground as properties come on the market, leveraging strong relationships with local real estate agents to access pre market opportunities, or door knocking suitable properties to go direct to the owner and get a genuine off market purchase. Having a multi facet approach gives us the edge when sourcing property in desirable locations.

  • We have developed a team of trusted and well known expert consultants including our surveyor, town planner, architect, interior designer, civil designer, energy consultant, arborist and structural engineer. We work closely with the whole team throughout the design process to ensure we are not only creating a home that looks fantastic but also a home that is functional for modern Australian living, low maintenance and most importantly a home you will enjoy living in.

  • Over the years of constructing many homes in the Newcastle area we have developed partnerships with high quality and reputable builders. We put an emphasis on using quality materials, doing the job right, finishing to a high standard and constructing homes that will last. We work closely with our builders throughout the construction process to ensure each of these important criteria are met to maintain our reputation for creating high quality homes and so you can have peace of mind in your new home.

Why Newcastle

Newcastle combines sophisticated coastal living with the convenience of a thriving urban hub.

Stunning beaches, scenic coastal walks, and ocean baths provide a resort-style backdrop, while the city’s growing fine dining, arts, and cultural scene offers a cosmopolitan edge. Prestigious schools, a respected university, and world-class health facilities add to the appeal, supported by a strong and diverse economy. Just a short trip from Sydney, Newcastle delivers the exclusivity of space, privacy, and lifestyle without compromise—perfect for those seeking a refined coastal address with all the benefits of a connected city.